For more than 40 years, Papelera Bariloche has been developing and growing as a benchmark in the paper and stationary store sector, working daily to provide a comprehensive response to all its customers through the widest and most assorted stock of stationary items at the best market prices.
Papelera Bariloche has a wide distribution of school, commercial, artistic, leather goods, gift and technology stationary products that are exhibited in a large self-service room. Likewise, it markets throughout the Argentine territory with clients located in the interior of the country, by sending orders via express in the shortest time. Among its main suppliers are Ledesma, Angel Estrada, Luma, Qualitet, Faber Castell, Maped, BIC, Newell, Mooving, Cresko, SP Productos, Edding, Filgo, Pelikan, Pizzini, Falmark, Carti, Fila, Skribe, Sifap, Muresco and many more.
Since May 2020, Papelera Bariloche has renews its path in electronic commerce with AlephCRM, digitizing the first 2,500 main products of its extensive product catalog to connect to its network of online reseller channels, mainly stores specialized in stationary articles. that today are part of their client portfolio.
"As the industry benchmark our aim is to promote innovative solutions and tools that allow our customers to be competitive in the current market dynamics. e-Commerce grows every year and we are convinced that we have to develop the digital channel in order to continue growing”, says Ricardo Alcoba López, President of Papelera Bariloche.
This way, Papelera Bariloche, begins the transformation of the stationary articles sector, becoming the first wholesale distributor, which promises to create a digital commercial network that allows reaching consumers throughout the country through specialized stores, through the Mercado Libre platform, the main sales channel involved. As has happened in the auto parts sector.
At Warnes, Tommasi kicks off the innovation of spare parts shops, in the construction sector with FV and Ferrum sow the first seeds of innovation in the construction industry, in the automotive industry with FCA, through its FIAT and JEEP brands, transforms the after-sales experience in the automotive industry, in the tire industry with Bridgestone prepares its experts to provide the best online shopping experience with pick up in more than 100 tire facilities, or recently with Yamaha and the e-commerce symphony reach the musical instrument industry, it is the turn of Papelera Bariloche to lead the change in a sector that promises new opportunities
What is the project about?
The stores of bookstore items will participate in Mercado Libre sales, each with their own accounts (as sellers) to display the catalog of Papelera Bariloche products, who will provide the information, the provision of a pricing strategy in conjunction with the brands and also promoting better logistics and distribution mechanisms that allow reaching the entire country quickly and effectively. Each vendor will have their AlephCRM user and will access training on the use of the platform.
“From Papelera Bariloche we constantly seeking to provide our clients with services that help them strengthen their market. On this occasion we make available the digital cataloging of 2,500 products of the main brands in the sector, ready to be marketed. A tool that accompanies our clients to develop and enhance their online sales channel” adds Marcelo Ayarza, Commercial Manager of the company.
How to participate in the project?
The stores of stationery articles that want to participate in the commercialization of Papelera Bariloche products, must contact the company and request acceptance and entry to the AlephCRM platform. In this way, they will receive the instructions to get started in the world of electronic commerce. Those who have already participated for some time, then they will have a much easier way and in a short time they will be able to publish and market through the main marketplaces.
A project facing the new normal
In the context of international and local trade hit by COVID19, e-commerce has defied the virus by demonstrating excessive growth in a large number of product lines. The opportunity of this so-called new normal requires strategies deployed together with the commercial channels, which facilitate the participation of major players in the market and allow to reach consumers today from their homes need to continue their education and work remotely tasks. In this new context, Papelera Bariloche begins a new era of electronic commerce.
AlephCRM together with Papelera Bariloche and through the main Latin American Marketplace, Mercado Libre, come together to grow with you.